How to fix an Xbox Series X controller's Xbox button being unresponsive?

I set up my brand-new Xbox this past weekend and have probably logged maybe ten to fifteen hours on it if we're being generous and earlier today my controller's Xbox button became effectively unresponsive. I was moving between the Microsoft Store and rewards app, opening and closing the guide multiple times with no issue until suddenly, it wouldn't open.

I repeatedly tried pressing the Xbox button with no response. I attempted to hold it to try and turn the controller off and on again also with no luck. The controller was on, it was connected, all the other buttons still worked perfectly fine, only the Xbox button had changed. To be clear I am by no means rough on my devices, I never experienced anything like this with my One X controller over four years of far more extensive use and I have been downright babying the series x since they are still rather hard to come by where I am.

After much trial and error, I did find that if you press it extremely hard and at the right angle it will once again work but I am concerned that this is at best a temporary solution and one that will only negatively impact the controller as it's clearly not how it's meant to be used.

To fix it I have tried:

-Updating the controller - there was an update, but it didn't fix the problem

-Restarting the console both through the settings menu and just by pressing the power button - both yielded no change

-Doing a full shutdown via the settings menu - nothing

-Power cycling the console multiple times - nothing

-Connecting the controller to the console via a USB cable - still nothing

Is there anything else I can try, or do I just need to start an order for a repair/replacement?

:)